Posted by Erin Moore Tue, 27 Sep 2005 05:08:00 GMT
When I want to save a draft in Gmail – which I rarely do – I have to hunt all over the page for the “Save” button, even though it’s plainly nestled between “Send” and “Discard.” Why is it so hard for me to find? Because Gmail uses the words “Save Now.” Not “Save.”
Why is this a big deal? Because people don’t read buttons. They read shapes. I’m looking for the shape of the word “save,” not the word itself. So when “Save” is followed by “Now,” (and really, why would I save it later?), it changes the button’s appearance enough that I skim over it.
Try it and see. Then read “Don’t Make Me Think” by Steve Krug and cut half the words out of your site.